In this article, I am going to give you my own formula for using
article marketing to generate traction and push you "above the fray" in
your own niche. I will also dig into the concept of dominating a keyword
concept in your niche.
Now
before I dig into all of this, I want to be clear that my definition of
article marketing is probably not exactly the same as what many people
think of as article marketing.
I think most people think of
article marketing as writing articles and putting those articles on
article directories. But that is really only a small percentage (<
5%) of it.
Article marketing is writing articles and using those
articles online in many formats and places to create exposure. Not to
"get links". Not to "get Google to give you a ranking you don't
deserve". Not to spam the search engines. Nope. None of that.
Articles
should be written because they deliver value and educate a prospect so
that prospect will choose to get to know you better.
So how do
articles help you get "above the fray" online? Let's imagine you write
10 killer articles about your main topic. You put one on your site. You
put one on this site. You put one somewhere else. You write one for a
top blog in your niche. You get featured on a top news site in your
niche. You record some YouTube videos about your topic. You go to forums
and chat about your topic.
After awhile, if someone is looking
for your topic, they will find... you. If they go to niche sites for
info about your topic, they find you.
Dominate the market for your topic!
Be
the ONE person people find when looking for your topic. Now, this means
you need to get out of being a generalist. Do you really think you will
make money online if you are 1 of 1 billion people teaching on the same
thing. Nope. But if you niche down and really target one very specific
part of the market, you will be amazed at what happens.
That's what I did to get my start online.
There
were a lot of people doing article marketing when I started. And a few
teaching how to article market, especially for inbound links. I came
into the market and niched down. Taught folks "how to make money with
article marketing" and became the ONE person people could learn that
from. Hardly anyone teaches it. Hardly anyone wants to learn. But for
the few people that want to learn -- I am the one they come to. Why?
Because I dominated the market.
THAT'S what I believe YOU have to do. Dominate your market.
