How to Use Article Marketing to Get "Above the Fray" In Your Niche

In this article, I am going to give you my own formula for using article marketing to generate traction and push you "above the fray" in your own niche. I will also dig into the concept of dominating a keyword concept in your niche.

Now before I dig into all of this, I want to be clear that my definition of article marketing is probably not exactly the same as what many people think of as article marketing.

I think most people think of article marketing as writing articles and putting those articles on article directories. But that is really only a small percentage (< 5%) of it.

Article marketing is writing articles and using those articles online in many formats and places to create exposure. Not to "get links". Not to "get Google to give you a ranking you don't deserve". Not to spam the search engines. Nope. None of that.

Articles should be written because they deliver value and educate a prospect so that prospect will choose to get to know you better.

So how do articles help you get "above the fray" online? Let's imagine you write 10 killer articles about your main topic. You put one on your site. You put one on this site. You put one somewhere else. You write one for a top blog in your niche. You get featured on a top news site in your niche. You record some YouTube videos about your topic. You go to forums and chat about your topic.

After awhile, if someone is looking for your topic, they will find... you. If they go to niche sites for info about your topic, they find you.

Dominate the market for your topic!

Be the ONE person people find when looking for your topic. Now, this means you need to get out of being a generalist. Do you really think you will make money online if you are 1 of 1 billion people teaching on the same thing. Nope. But if you niche down and really target one very specific part of the market, you will be amazed at what happens.

That's what I did to get my start online.

There were a lot of people doing article marketing when I started. And a few teaching how to article market, especially for inbound links. I came into the market and niched down. Taught folks "how to make money with article marketing" and became the ONE person people could learn that from. Hardly anyone teaches it. Hardly anyone wants to learn. But for the few people that want to learn -- I am the one they come to. Why? Because I dominated the market.

THAT'S what I believe YOU have to do. Dominate your market.

Tips for Business Email Marketing

Our Tips For Business Email Marketing Are:

1. Personalize your emails and segment your list into 'readers' and 'customers'.

Your customer list is far more important than your readers list. Pay the people on the customer list more attention, give them more free gifts, and stay closer to them.

Always send your customers information on new products based on their past purchases. Clients who already know that you are trustworthy have a higher likelihood of ordering from you again.

2. Have more information than a sales pitch in every email. Emails should carry information about your niche, the industry or your business. Sales pitches without other news and information will turn off your readers and they'll unsubscribe from your list.

While you may be using the emails to sell (the whole point of email marketing)your customers want education to stay interested.

3. Use Feedback from your subscribers to discover what emails to send in the future. You'll never find out how successful your email marketing campaign is without finding out whether your subscribers like your emails. Find out what people enjoy about your emails or what should be changed. If you listen and learn from your customers, they will be loyal to you.

Survey regularly. Each survey can ask questions on a different topic. You need to survey your customers and those who are on your lists which have not yet bought from you.

4. Know what your competition is doing with their own email marketing campaigns. Use a special email address specifically for this purpose, and sign up for their lists, using it.

You can keep your campaign a step ahead of theirs by knowing what their strategies and promotions look like. Offer promotions that are of higher quality than the ones your competitors offer.

5. Use multi-part coding when you send out email marketing messages, in order to grab a larger market share.

You must offer a text version of any HTML email you send, allowing any email reader to display what you've sent.

Why? Because subscribers that choose to display emails in plain text only will unsubscribe from a list that only sends emails in HTML. You'll lose a good portion of your list if you only send HTML emails.

6. Use short subject lines. Short subject lines -- with less than sixty characters, have a better chance of being read than longer ones.

The subject line determines whether your email is opened or trashed without being read.

It is therefore the most important part of your email. What is the point of a great offer if nobody knows you are making an offer, because nobody opens your emails?