Ask yourself a question. Are you visible when a patient types
your practice's name into a search engine? Where do you stand if a
patient searches your practice' and you don't feature in it? Now in the
21st century, the key to a successful practice is to build a strong
online presence. You will miss out big to bring new patients into your
practice if you are not on the web. And, the worst scenario could be a
prospective patient getting wrong information about your practice. So,
what is it that you have to do to turn the tables? Here's a checklist of
those ideas that will help you immensely to achieve what you have
desired so badly- "the patients' trust."
Get your foot down and start off with a professional website. The fact is more than ¾ of the patients are using internet to find a doctor. You would be a fool if you sideline this reality. So, act wisely. Remember: what goes into structuring a website is directly proportional to the results. In order to build credibility for your practice, add links to other sites, provide educational resources and information and include any press releases.
Once you are over with website design, it's now time to get it hosted on various web-hosting servers so that people can have easy access 24/7. There are many good hosting services available now. Choose the one, which offers 98% +up time. The purpose behind web hosting is that even while you are asleep, your practice is up and running.
Getting to the first page of search engines is the motive behind every website, regardless of the specialty. For that to happen, you need SEO experts and make sure your website has keywords and phrases in the content that makes it easy for search engines to understand what you do. Keywords must be based on your prospective patient's thinking, not how you think. It's very hard to develop such keywords, but if you do, then you can play the keyword game very well.
Be active and stay active on social networking sites such as Facebook, Twitter and LinkedIn. In recent years, patients using social media platforms to get in touch with their physician have tremendously increased. More so because patients find it easy to gather news and information by simply searching the desired doctor's social media profile. Moreover, new apps have enabled patients to book appointments through their Facebook accounts.
Once you have put in the hard work, you need to track the traffic your website is generating. It is an important thing to do, as it will act as a guideline for you to move ahead.
Get your foot down and start off with a professional website. The fact is more than ¾ of the patients are using internet to find a doctor. You would be a fool if you sideline this reality. So, act wisely. Remember: what goes into structuring a website is directly proportional to the results. In order to build credibility for your practice, add links to other sites, provide educational resources and information and include any press releases.
Once you are over with website design, it's now time to get it hosted on various web-hosting servers so that people can have easy access 24/7. There are many good hosting services available now. Choose the one, which offers 98% +up time. The purpose behind web hosting is that even while you are asleep, your practice is up and running.
Getting to the first page of search engines is the motive behind every website, regardless of the specialty. For that to happen, you need SEO experts and make sure your website has keywords and phrases in the content that makes it easy for search engines to understand what you do. Keywords must be based on your prospective patient's thinking, not how you think. It's very hard to develop such keywords, but if you do, then you can play the keyword game very well.
Be active and stay active on social networking sites such as Facebook, Twitter and LinkedIn. In recent years, patients using social media platforms to get in touch with their physician have tremendously increased. More so because patients find it easy to gather news and information by simply searching the desired doctor's social media profile. Moreover, new apps have enabled patients to book appointments through their Facebook accounts.
Once you have put in the hard work, you need to track the traffic your website is generating. It is an important thing to do, as it will act as a guideline for you to move ahead.
